The topic of Search Engine Optimization has been doing rounds since years. However, this hasn’t diminished its value in any way. In fact, it is still a very hot topic on the World Wide Web. Since everyone desires to get higher ranking on search engines and climb up on the ladder of Google rank to attract more traffic, SEO is certainly the brightest start on the internet.
Best of SEO efforts (organic) are sure shot guarantee for websites to rank higher and land on the first page of Google search. This in turn, attracts more traffic (targeted). However, it is important to play carefully as it is easy to get carried away with search engine optimization. Experts in the SEO field recommend web developers to apply common sense when using SEO strategies.
There are a number of efficient SEO plugins to rely on. These can take good care of the common architecture related stuff for users. If you wish to know about the techniques you require doing all by yourself, read on:
Here is a list of top 15 SEO practices often taken for granted by most web developers. The simple yet effective SEO techniques, when practiced properly, can make a significant difference in the way pages are ranked in the Search Engine Queries:
Anchor Text – Make sure you use proper anchor text for inter-links. Strictly avoid use of “here”, “there” etc. for the anchor text.
Alt Tags – Optimizing image is important. You must always create alt tags and write description within the alt tag.
Permalinks – Make use of search engine friendly permalinks. Also avoid having too many characters such as ‘&’, ‘?’, ‘!’ etc. within the URL. It may not be possible to avoid using characters. However, you must try to keep it to a minimum (as far as possible).
Hyphens – It is very helpful to use hyphens (-) between words. This improves readability.
Avoid Underscores – Strictly avoid using underscores (_) in URLs. Hyphens (-) are the best options to use.
No Session ID – Never use session id in URLs. In case, you are using good hosting, there’s no need to worry about this one.
No Capital Letters – Use of capital letters should be strictly avoided in URLs. Since Windows servers are case sensitive, you must keep them in lowercase to avoid any confusion.
Internal Linking – It is very important to use internal linking whenever possible and relevant.
Sticky Posts – Make use of sticky posts wherever possible especially if it is applicable to you.
Description is Important – Focus on having a separate category description paragraph.
Allow Subscription – It is advisable to subscribe to category specific RSS feed. (You can use category specific RSS plugin for WordPress)
Pay Attention to Low Value Links – You need to use rel=”nofollow” tag on low value links. This will prevent passing page rank juice. The best examples of these include “About”, For “Read the rest of the entry”, “Contact” etc.
Sub Directories Vs Sub Domains – It is recommended to use sub-directories more than sub-domains whenever possible. Sub-domains will not share link love from the main domain because it is treated as a different domain.
Study your Audience – It is important to research the target audience in detail and prepare the website content accordingly.
Keep Updated – Make sure you keep the content on web pages as up to date as possible. Outdated content is disliked by visitors. Updating the content on a regular basis will attract Search engines spiders for frequent web page indexing.
To Sum Up
Using the above mentioned list for optimizing web pages will give you great results.
Hello Readers, Welcome to BlogLand! I am Charanjeet Singh, A Digital Marketing Expert by Profession and A Blogger by Passion. Active Blogger from India, Write about Google Updates, SEO Tips, Social Media and many more.