Understanding ranking factor is very important for local business owners, marketing professionals, and SEOs. Keeping tabs on what’s new and working in present day search engines will be of great help.
Here’s a list of top 10 local SEO ranking factors you must know to have an edge over your competitors:
1. City, State in Landing Page Title
The title tag of pages you wish to tank locally must contain the city and state of physical location of your business. For instance, the click-throughs of top three hairstylists in your hometown, North Carolina, should have the following in the title tags of home page:
“Hairstylists North Carolina”
These hairstylists want to rank for a fairly generic search [hairstylist LOCATION]. The rule is also applicable to their internal pages. For instance, “Hair extensions Hair stylists North Carolina” as a title tag for the Hair Extensions page of a local hairstylist’s website.
2. Website Domain Authority
Domain authority serves as a metric defined by Moz for evaluating the overall strength of the entire domain. This is based on a variety of metrics including the following:
– Linking root domains
– Link counts
Google takes several factors in to account while determining ranking. The domain authority of Moz is a reflection of the same.
3. Build Citations
Focus on building a lot of them. You may use one of the citation services for the same. Google analyzes citation metrics every six weeks. It is also important to understand that after building all of the citations; it might take time to be reflected in rankings.
4. Build Links
It is important to build links to your domain and links to internal pages you wish to rank. The task of building link is tough. Building good links is even tougher.
5. Page Authority of Landing Page URL
A landing page’s URL serves as a metric that assesses the ranking capacity of an individual webpage (URL) in the search engines. It is crucial to understand the importance of having an authoritative domain as well as having individual web pages that rank really well. For a local hair stylist for example, the above hair extensions example would serve as a page that you would like to rank for queries associated to hair extensions in your location. This makes page authority really helpful for achieving that goal.
6. High Quality / Authority of Inbound Links to Domain
Many of the inbound links land up straight to the domain as compared to the internal website pages. So if individuals linking to your website, then you would prefer those links to stem from very high quality websites (authoritative). In a nutshell, focus on getting loads of awesome links to your domain.
7. Product / Service Keyword in Website URL
This might be a little confusing. A lot of people have preexisting domains. These do not include the service or product keyword within their domain. However, this does not indicate that you cannot create a URL that would include your keywords.
8. Click-Through Rate from Search Results
There have been cases where websites that ranked worse than their competitors actually received more numbers of clicks. How is this possible? The Google search engine results pages (SERPs) provide you with the facility to adjust the manner in which the results appear. You can do this manually. This means you can easily adjust the URLs, title tags, and meta descriptions in a fashion to impact click-through (within the website).